Tourism in the Era of Industry 4.0: Harnessing Digital Storytelling and Social Media for Effective Promotion

Authors

  • Stanss. L. H. V. Joyce Lapian Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Silvya L. Mandey Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Willem J. F. A. Tumbuan Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Imelda W. J. Ogi Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Darmawati Syam Dinas Koperindag Provinsi Papua Barat Daya, Indonesia
  • Yaulie Rindengan Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Yance Ambaho Biro Perekonomian Setda Provinsi Papua Barat Daya, Indonesia
  • Roberthair Suripatty Universitas Victory Sorong, Papua Barat, Indonesia
  • Winarsih Pemerintah Daerah Kabupaten Sorong, Papua Barat Daya, Indonesia
  • Meiland Makalisang Pemerintah Daerah Kab. Sorong, Papua Barat Daya, Indonesia
  • Naomi Ormak Pemerintah Daerah Kabupaten Sorong, Papua Barat Daya, Indonesia

DOI:

https://doi.org/10.51135/PublicPolicy.v6.i2.p302-316

Keywords:

Digital Storytelling, Tourism Promotion, Social Media, Industry 4.0

Abstract

Digital technology has transformed tourism promotion, especially through digital marketing and storytelling. The COVID-19 pandemic accelerated the use of social media and e-commerce, with storytelling helping build emotional connections and improve destination images. In Indonesia, the Ministry of Tourism uses platforms like TikTok and Instagram for this purpose. Research in West Papua Barat Daya shows that short videos, photos, and blogs effectively raise awareness and attract tourists. Despite challenges like limited infrastructure and skills, digital storytelling remains a powerful and sustainable tool for tourism promotion.

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Published

2025-06-08

How to Cite

Lapian, S. L. H. V. J., Mandey, S. L., Tumbuan , W. J. F. A., Ogi, I. W. J., Syam, D., Rindengan , Y., … Ormak, N. (2025). Tourism in the Era of Industry 4.0: Harnessing Digital Storytelling and Social Media for Effective Promotion. Public Policy ; Jurnal Aplikasi Kebijakan Publik Dan Bisnis, 6(1), 189–203. https://doi.org/10.51135/PublicPolicy.v6.i2.p302-316

Issue

Vol. 6 No. 1 (2025): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis (on process)

Section

Articles

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