Digital Transformation of MSMEs: Navigating Opportunities and Challenges in the Industry 4.0 Era

Authors

  • Stanss. L. H. V. Joyce Lapian Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Silvya L. Mandey Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Willem J. F. A. Tumbuan Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Imelda W. J. Ogi Universitas Sam Ratulangi Manado, Sulawesi Utara, Indonesia
  • Roberthair Suripatty Universitas Victory Sorong, Papua Barat, Indonesia
  • Winarsih Dinas Koperindag Provinsi Papua Barat Daya, Indonesia
  • Meiland Makalisang Dinas Koperindag Provinsi Papua Barat Daya, Indonesia
  • Naomi Ormak Pemerintah Daerah Kab. Sorong, Papua Barat Daya, Indonesia

DOI:

https://doi.org/10.51135/PublicPolicy.v6.i2.p288-301

Keywords:

MSMEs, Digital Technology, Opportunities, Challenges, Era 4.0

Abstract

This study examines the opportunities and challenges encountered by Micro, Small, and Medium Enterprises (MSMEs) in adopting digital technologies within the framework of the Fourth Industrial Revolution. Digital platforms present numerous benefits, including enhanced operational efficiency, expanded market reach, and increased potential for innovation. Nevertheless, MSMEs face several obstacles, such as inadequate infrastructure, limited digital skills, financial constraints, and concerns related to cybersecurity. To mitigate these challenges, the study recommends continuous digital training, infrastructure development, improved access to financing, and comprehensive cybersecurity awareness programs. These strategic initiatives are intended to support MSMEs in effectively navigating digital transformation, enhancing their competitiveness, and achieving long-term sustainability in the global digital economy.

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Published

2025-06-08

How to Cite

Lapian, S. L. H. V. J., Mandey, S. L., Tumbuan , W. J. F. A., Ogi, I. W. J., Suripatty, R., Winarsih, … Ormak, N. (2025). Digital Transformation of MSMEs: Navigating Opportunities and Challenges in the Industry 4.0 Era. Public Policy ; Jurnal Aplikasi Kebijakan Publik Dan Bisnis, 6(2), 303–316. https://doi.org/10.51135/PublicPolicy.v6.i2.p288-301

Issue

Vol. 6 No. 2 (2025): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis (on process)

Section

Articles

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