Analysis of Customer Experience on Revisit Intention

Authors

  • Hamzah Nazarudin Politeknik Negeri Kupang, Nusa Tenggara Timur, Indonesia
  • Indawati Nino Politeknik Negeri Kupang, Nusa Tenggara Timur, Indonesia

DOI:

https://doi.org/10.51135/PublicPolicy.v5.i2.p1196-1211

Keywords:

Customer Experience, Revisit Intention, Tourist Attraction

Abstract

The purpose of this study is to investigate the impact of customer experience, which includes, education, aesthetics, entertainment, and escapism on the intention of tourists to revisit attractions in Lembata Regency. The study involved 100 tourists who had visited local attractions at least twice. A purposive sampling technique was used, focusing on tourists over 20 years of age. Multiple linear regression was applied for data analysis. Results show that customer experiences, including educational, aesthetic, entertainment, and escapism values, have a significant, positive influence on the intention to revisit. The study found that 57.3% of revisit intentions could be explained by these customer experiences.

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Published

2025-01-29

How to Cite

Nazarudin, H., & Nino , I. (2025). Analysis of Customer Experience on Revisit Intention. Public Policy ; Jurnal Aplikasi Kebijakan Publik Dan Bisnis, 5(2), 1178–1193. https://doi.org/10.51135/PublicPolicy.v5.i2.p1196-1211

Issue

Vol. 5 No. 2 (2024): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis

Section

Articles

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