Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online

  • Fenri Abraham Stevi Tupamahu Universitas Pattimura
  • Dessy Balik Universitas Kristen Indonesia Maluku
Keywords: Materialism, self-control, online impulsive buying

Abstract

Abstrak

Penelitian ini bertujuan, (1) menguji pengaruh sifat materialisme terhadap pembelian impulsif online. (2) Menguji efek moderasi kontrol diri pada hubungan sifat materialisme terhadap pembelian impulsif online. Jenis penelitian ini merupakan riset causal. Unit analisis pada penelitian ini adalah individu dosen Universitas Kristen Indonesia Maluku (UKIM) selaku konsumen online shopping yang pernah melakukan pembelian impulsif secara online. Metode pengambilan sampel menggunakan metode nonprobabilitas, pengambilan sampel menggunakan teknik purposive sampling. Penentuan sampel berdasarkan pertimbangan (judgment sampling), dengan kriteria yakni, (1) dosen tetap Universitas Kristen Indonesia Maluku (UKIM), dan (2) dosen yang pernah melakukan pembelian impulsif secara online. Jumlah sampel yang dianalisis dalam penelitian ini sebanyak 48 orang. Analisis data menggunakan metode statistik Moderated Regression Analysis. Hasil penelitian membuktikan Sifat materialisme berpengaruh terhadap pembelian impulsif online. Sifat dosen UKIM selaku konsumen yang menekankan nilai pada materi, mementingkan diri sendiri, ingin memiliki banyak barang, dan merasa kepemilikikan tidak membuat bahagia meningkat, maka perilaku pembelian tampa berpikir akibat, pembelian spontan, pembelian terburu-buru, dan pembelian dipengaruhi keadaan emosional akan meningkat. Konsumen yang memiliki sifat materialisme tergolong konsumen berusia muda serta memiliki kecenderungan interaksi dengan media sosial yang tinggi berpotensi melakukan belanja impulsive secara online. Penelitian ini membuktikan Dampak moderasi kontrol diri sebagai pengontrol sifat konsumen dalam hal penilaian barang berdasarkan simbolik barang, status sosial, membangun status sosial dari pembelian suatu barang, serta prestise secara berlebihan. Dampak moderasi kontrol diri terbukti berkontribusi pada pengaruh sifat materialisme terhadap pembelian impulsif online.

Kata kunci : Sifat materialisme, kontrol diri, pembelian impulsif online.

Abstract

This study aims to (1) examine the effect of materialism on impulsive online purchases. (2) To examine the moderating effect of self-control on the relationship between materialism and impulsive online purchases. This type of research is a causal research. The unit of analysis in this study is an individual lecturer at the Indonesian Christian University of Maluku (UKIM) as online shopping consumers who have made impulsive purchases online. The sampling method using nonprobability method, sampling using purposive sampling technique. Determination of the sample based on judgment (judgment sampling), with the criteria namely, (1) permanent lecturers at the Indonesian Christian University of Maluku (UKIM), and (2) lecturers who have made impulsive purchases online. The number of samples analyzed in this study were 48 people. Data analysis used the statistical method of Moderated Regression Analysis. The results of the study prove that materialism affects impulsive online purchases. The nature of UKIM lecturers as consumers who emphasize the value of material, are selfish, want to have a lot of goods, and feel that ownership does not increase happiness, so the buying behavior without thinking results, spontaneous purchases, rush purchases, and emotional purchases will increase . Consumers who have materialistic characteristics are classified as young consumers and have a high tendency to interact with social media with the potential to do impulsive shopping online. This study proves the impact of moderation of self-control as a control for consumer behavior in terms of valuing goods based on symbolic goods, social status, building social status from purchasing an item, and excessive prestige. The impact of self-control moderation has been shown to contribute to the influence of materialism on impulsive online purchases.

Keywords: Materialism, self-control, online impulsive buying.

Downloads

Download data is not yet available.

References

Aragoncillo, L., & Orús, C. (2018). Impulse Buying Behaviour: An Online-Offline Comparative And The Impact Of Social Media. Spanish Journal of Marketing - ESIC, 22(1), 42–62. https://doi.org/10.1108/SJME-03-2018-007

Arisandy, D. (2017). Kontrol Diri Ditinjau Dari Impulsive Buyying Pada Belanja Online. Jurnal Ilmiah PSYCHE, 11(1), 63–74.

Balik, D. (2019). Pengaruh Karakteristik Individu Dan Budaya Kerja Terhadap Kinerja Dosen Muda Universitas Kristen Indonesia Maluku Melalui Perilaku Knowledge Sharing ( Kajian Model Determinan Kinerja Dosen Dalam Memasuki Era Revolusi Industri 4 . 0 ). Prosiding Seminar Nasional & Call Paper Prodi Pendidikan Ekonomi FKIP Universitas Pattimura, 109–125.

Baumeister, R. F. (2002). Yielding to Temptation: Self-Control Failure, Impulsive Purchasing, and Consumer Behavior. Journal of Consumer Research. https://doi.org/10.1086/338209

Bong, S. (2011). Pengaruh In-Store Stimuli Terhadap Impulse Buying Behavior Konsumen Hypermarket Di Jakarta. ULTIMA Management. https://doi.org/10.31937/manajemen.v3i1.175

Bushra, A., & Bilal, A. (2014). The Relationship Of Compulsive Buying With Consumer Culture And Post-Purchase Regret. Pakistan Journal of Commerce and Social Sciences (PJCSS).

Chakraborty, S., & Soodan, V. (2019). Examining utilitarian and hedonic motivations in online shopping in India: Moderating effect of product browsing behavior. International Journal of Recent Technology and Engineering.

Chandra, I., & Purnami, N. (2014). Pengaruh Jenis Kelamin, Promosi Penjualan Dan Sifat Materialisme Terhadap Perilaku Impulse Buying Secara Online. E-Jurnal Manajemen Universitas Udayana.

Chatijah, S., & Purwadi. (2007). Hubungan Antara Religiusitas Dengan Sikap Konsumtif Remaja. Humanitas.

Chavosh, A., Halimi, a B., Namdar, J., Choshalyd, S. H., & Abbaspour, B. (2011). The Contribution Of Product And Consumer Characteristics To Consumer’s Impulse Purchasing Behaviour In Singapore. Social Science and Humanity, Pt One.

Chen, C.-Y., Lin, Y.-H., & Chang, W.-M. (2013). Impulsive Purchasing Behavior for Professional Sports Team-Licensed Merchandise--From the Perspective of Group Effects. Sport Marketing Quarterly.

Chita, R. C. M., David, L., & Pali, C. (2015). Hubungan Antara Self-Control Dengan Perilaku Konsumtif Online Shopping Produk Fashion Pada Mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi Angkatan 2011. Jurnal E-Biomedik. https://doi.org/10.35790/ebm.3.1.2015.7124

Clark, J. M., & Ward, S. G. (2008). Trait Predictors Of Online Impulsive Buying Tendency: A Hierarchical Approach. Journal of Marketing Theory and Practice. https://doi.org/10.2753/MTP

Dawson, S., & Kim, M. (2009). External And Internal Trigger Cues Of Impulse Buying Online. Direct Marketing. https://doi.org/10.1108/17505930910945714

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2001). Perilaku Konsumen, Jilid 2. Jakarta: Binarupa Aksara.

Evans, L. (2008). Professionalism, Professionality And The Development Of Education Professionals. British Journal of Educational Studies. https://doi.org/10.1111/j.1467-8527.2007.00392.x

Ferdinand, A. (2011). Metode Penelitian Manajemen Pedoman Penelitian untuk Penulisan Skripsi Tesis dan disertai Ilmu Manajemen. In Semarang: Universitas Diponegoro.

Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust And Tam In Online Shopping: AN Integrated Model. MIS Quarterly: Management Information Systems. https://doi.org/10.2307/30036519

Ghozali, I. (2013). Aplikasi Analisis Multivariete. In Badan Penerbit Universitas Dipenegoro.

Gujarati, D. (2015). Multivariate Regression Models. In Econometrics. https://doi.org/10.1007/978-1-137-37502-5_21

Heni, septi anugrah. (2013). Hubungan Antara Kontrol Diri Dan Syukur Dengan Perilaku Konsumtif Pada Remaja SMA IT Abu Bakar Yogyakarta. Empathy Jurnal Fakultas Psikologi.

Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing. https://doi.org/10.2307/1251707

Intan, A. (2020). Pengaruh Gaya Hidup, Religiusitas, Impulsif Buying, Hedonisme Dan Harga Terhadap Keputusan Pembelian Di Online Store Media Sosial Dengan Self Control Sebagai Variabel Intervening (Studi pada Mahasiswa Ekonomi Syariah Universitas Islam Negeri Sunan Ampel d. https://doi.org/10.1016/j.solener.2019.02.027

Iqbal, N., & Aslam, N. (2016). Materialism, Depression, And Compulsive Buying Among University Students. The International Journal of Indian Psychology.

Iram, M., & Chacharkar, D. D. Y. (2017). Model of Impulse Buying Behavior. BVIMSR’s Journal of Management Research.

Joung, H. M. (2013). Materialism And Clothing Post-Purchase Behaviors. Journal of Consumer Marketing.

https://doi.org/10.1108/JCM-08-2013-0666

Jublee, D., & Balamurugan, R. N. (2016). How Does System Design Impact On Trust In Online Shopping Among Young Shoppers? Asian Journal of Research in Social Sciences and Humanities. https://doi.org/10.5958/2249-7315.2016.00837.6

Kacen, J. J., & Lee, J. A. (2002). The Influence Of Culture On Consumer Impulsive Buying Behavior. Journal of Consumer Psychology. https://doi.org/10.1207/S15327663JCP1202_08

Karbasivar, A., & Yarahmadi, H. (2011). Evaluating Effective Factors on Consumer Impulse Buying Behavior. Asian Journal of Business Management Studies.

Kumar, S., & Kaur, A. (2018). Understanding Online Impulsive Buying Behaviour of Students. International Journal of Management Studies. https://doi.org/10.18843/ijms/v5i3(1)/09

Lao, A. (2013). Mental Imagery And Its Determinants As Factors Of Consumers Emotional And Behavioural Responses: Situation Analysis In Online Shopping. Recherche et Applications En Marketing (English Edition). https://doi.org/10.1177/2051570713505479

LaRose, R. (2001). On The Negative Effects Of E-Commerce: A Sociocognitive Exploration Of Unregulated On-Line Buying. Journal of Computer-Mediated Communication. https://doi.org/10.1111/j.1083-6101.2001.tb00120.x

Latupapua, C. V. (2019). Efek Mediasi Perilaku Kewargaan Organisasi Dalam Hubungan Antara Kepercayaan Organisasional Dan Perilaku Berbagi Pengetahuan Dosen (Suatu Tinjauan Dalam Menghadapi Era Industri 4.O).

Prosiding Seminar Nasional & Call Paper Prodi Pendidikan Ekonomi FKIP Universitas Pattimura, 1–12.

Lebang, L. (2017). Analisis Faktor-Faktor Yang Mempengaruhi Impulse Buying Pada Pengunjung Toserba Yogya Bojongsoang Bandung. JBMI (Jurnal Bisnis, Manajemen, Dan Informatika). https://doi.org/10.26487/JBMI.V13I3.1703

Liao, L. F. (2006). A Learning Organization Perspective on Knowledge-Sharing Behavior And Firm Innovation. Human Systems Management.

Lipovčan, L. K., Prizmić-Larsen, Z., & Brkljačić, T. (2015). Materialism, Affective States, And Life Satisfaction: Case Of Croatia. SpringerPlus. https://doi.org/10.1186/s40064-015-1494-5

Margaret, O. (2016). Pengaruh Sifat Impulsif Dan Kualitas Website Terhadap Pembelian Impulsif Online Di Lazada.

Masoumeh, K. (2014). The Main Factors Influencing Knowledge Sharing in Private universities of Malaysia. Interdisplicary Journal of Contemporary Research in Business.

McCabe, D. B., & Nowlis, S. M. (2003). The Effect of Examining Actual Products or Product Descriptions on Consumer Preference. Journal of Consumer Psychology. https://doi.org/10.1207/S15327663JCP1304_10

Melis, K., Campo, K., Breugelmans, E., & Lamey, L. (2015). The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter? Journal of Retailing. https://doi.org/10.1016/j.jretai.2014.12.004

Miranda, Y. C. (2016). Kajian Terhadap Faktor yang Mempengaruhi Impulse Buying dalam Online Shopping. Kompetensi.

Moshrefjavadi, M. H., Rezaie Dolatabadi, H., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. (2012). An Analysis of Factors Affecting on Online Shopping Behavior of Consumers. International Journal of Marketing Studies. https://doi.org/10.5539/ijms.v4n5p81

Nuraeni. (2015). Pengaruh Literasi Ekonomi, Kelompok Teman Sebaya Dan Kontrol Diri Terhadap Perilaku Pembelian Implusif Untuk Produk Fashion Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta. Journal of Banking and Finance. https://doi.org/10.1016/j.jbankfin.2017.09.006

Nurhaini, D. (2018). Pengaruh Konsep Diri dan Kontrol Diri Dengan Perilaku Konsumtif Terhadap Gadget Remaja SMAN 1 Tanah Grogot. Pengaruh Konsep Diri Dan Kontrol Diri Dengan Perilaku Konsumtif Terhadap Gadget Remaja SMAN 1 Tanah Grogot.

Ompi, A, P., Sepang , Jantje, L., & Wenas, Rudy, S. (2018). Analisis Faktor-Faktor Yang Menyebabkan Terjadinya Pembelian Impulsif Produk Fashion Di Outlet Cardinal Mega Mall Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi. https://doi.org/10.35794/emba.v6i4.21318

Ozen, H., & Engizek, N. (2014). Shopping Online Without Thinking: Being Emotional Or Rational? Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-06-2013-0066

Petrie, K., & McGee, C. (2012). Teacher Professional Development: Who Is The Learner? Australian Journal of Teacher Education. https://doi.org/10.14221/ajte.2012v37n2.7

Pratiwi, I. (2017). Pengaruh Literasi Ekonomi, Kelompok Teman Sebaya Dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif Untuk Produk Fashion Di Online Shop Pada Mahasiswa Jurusan Pendidikan Ekonomi UNDIKSHA. Jurnal Pendidikan Ekonomi Undiksha. https://doi.org/10.23887/jjpe.v9i1.19994

Pundian, Y. (2017). Pengaruh Impulse Buying, Consumer Anxiety, Dan Escapism Terhadap Perilaku Compulsive Buying Pada Konsumen Sepatu Di Surabaya. (Doctoral Dissertation, Widya Mandala Catholic University Surabaya).

Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research. https://doi.org/10.1086/209105

Ruswanti, E. (2015). Analysis Of Materialism, Fashion Clothing, And Recreational Shopper Identity. Journal of Economics, Business, and Accountancy | Ventura. https://doi.org/10.14414/jebav.v17i3.359

Sari, Kartika, R. (2013). Pengaruh Kontrol Diri, Motivasi Dan Materialisme Terhadap Perilaku Pembelian Kompulsif (Survei Pada Mahasiswa Universitas Muhammadiyah Purworejo). SEGMEN Jurnal Manajemen Dan Bisnis, 9(1). https://doi.org/https://doi.org/10.37729/sjmb.v9i1.377

Schiffman, L. G., & Kanuk, L. L. (2010). Consumer Behavior 10th Edition. In Pearson Education.

Shahid, R., Asif, K., Jamshed, khan K., Ahsan, A., & Mah a Mobeen, A. (2012). The Impact Of Materialism On Compulsive Consumption In Pakistan. African Journal of Business Management. https://doi.org/10.5897/ajbm11.1870

Singh, R., & Nayak, J. K. (2015). Life Stressors And Compulsive Buying Behaviour Among Adolescents In India. South Asian Journal of Global Business Research. https://doi.org/10.1108/sajgbr-08-2014-0054

Sramova, B., & Pavelka, J. (2019). Gender Differences And Wellbeing Values In Adolescent Online Shopping. International Journal of Retail and Distribution Management. https://doi.org/10.1108/IJRDM-08-2017-0173

Sulistyaningtyas, T., Jaelani, J., & Waskita, D. (2012). Perubahan Cara Pandang Dan Sikap Masyarakat Kota Bandung Akibat Pengaruh Gaya Hidup Digital. Jurnal Sosioteknologi, Edisi 27(11), 157–168.

Sun, T., & Wu, G. (2011). Trait Predictors Of Online Impulsive Buying Tendency: A Hierarchical Approach. Journal of Marketing Theory and Practice. https://doi.org/10.2753/MTP1069-6679190307

Tripambudi, B., & Endang, S. I. (2018). Hubungan Antara Kontrol Diri Dengan Perilaku Konsumtif Pembelian Gadget Pada Mahasiswa Teknik Industri Universitas Diponegoro. Empati.

Tupamahu, F. A. S. (2018). Kecerdasan Spiritual, Kohesivitas Kelompok, Sebagai Pendorong Organizational Citizenship Behavior Dan Kinerja Karyawan. Ekonomi Peluang.

Utami, F. A., & Sumaryono. (2008). Pembelian Impulsif Ditinjau Dari Kontrol Diri Dan Jenis Kelamin Pada Remaja. Jurnal Psikologi Proyeksi.

Uzun, H., & Poturak, M. (2014). Factors Affecting Online Shopping Behavior Of Consumers. European Journal Of Social And Human Sciences.

Verhagen, T., & Van Dolen, W. (2011). The Influence Of Online Store Beliefs On Consumer Online Impulse Buying: A Model And Empirical Application. Information and Management. https://doi.org/10.1016/j.im.2011.08.001

Verplanken, B., & Herabadi, A. (2001). Individual Differences In Impulse Buying Tendency: Feeling And No Thinking. European Journal of Personality. https://doi.org/10.1002/per.423

Verplanken, B., & Sato, A. (2011). The Psychology of Impulse Buying: An Integrative Self-Regulation Approach. Journal of Consumer Policy. https://doi.org/10.1007/s10603-011-9158-5

Wijaya, E., & Oktarina, Y. (2019). Faktor-Faktor Yang Mempengaruhi Impulse Buying Pada Hodshop Bengkulu. Ekombis Review: Jurnal Ilmiah Ekonomi Dan Bisnis. https://doi.org/10.37676/ekombis.v7i1.696

Winatha, R., & Sukaatmadja, I. (2014). Pengaruh Sifat Materialisme Dan Kecanduan Internet Terhadap Perilaku Pembelian Impulsif Secara Online. E-Jurnal Manajemen Universitas Udayana.

Witherspoon, C. L., Bergner, J., Cockrell, C., & Stone, D. N. (2013). Antecedents Of Organizational Knowledge Sharing: A meta-Analysis And Critique. Journal of Knowledge Management. https://doi.org/10.1108/13673271311315204

Xiang, L., Zheng, X., Lee, M. K. O., & Zhao, D. (2016). Exploring Consumers’ Impulse Buying Behavior On Social Commerce Platform: The Role Of Parasocial Interaction. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2015.11.002

Zhang, K. Z. K., Zhao, S. J., Cheung, C. M. K., & Lee, M. K. O. (2014). Examining The Influence Of Online Reviews On Consumers’ Decision-Making: A Heuristic-Systematic Model. Decision Support Systems. https://doi.org/10.1016/j.dss.2014.08.005

Published
2020-09-01
How to Cite
Tupamahu, F., & Balik, D. (2020). Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online. PUBLIC POLICY (Jurnal Aplikasi Kebijakan Publik & Bisnis), 1(2), 115-136. Retrieved from https://stia-saidperintah.e-journal.id/ppj/article/view/22