Dampak E-Service Quality, Kepercayaan dan Kepuasan Terhadap Niat Pembelian Ulang

Keywords: E-Service Quality, Customer Trust, Customer Satisfaction, Repurchase Intention


Nowdays, consumer purchasing behavior is increasingly shifting to online purchases which promise a lot of convenience. This study aims to examine the effect of E-Service Quality, Trust, and Customer Satisfaction on repurchase intentions in the context of online purchases on e-commerce sites in Indonesia. The sample size in this study was 177 respondents. Hypothesis testing was carried out using multiple regression analysis. The results showed that e-service quality, customer trust as well as customer satisfaction had a positive impact on  repurchase intention.


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How to Cite
Widokarti, J., Sitaniapessy, A., & Sitaniapessy, H. (2023). Dampak E-Service Quality, Kepercayaan dan Kepuasan Terhadap Niat Pembelian Ulang. Public Policy ; Jurnal Aplikasi Kebijakan Publik Dan Bisnis, 4(2), 379-390. https://doi.org/10.51135/PublicPolicy.v4.i2.p379-390