Dampak E-Service Quality, Kepercayaan dan Kepuasan Terhadap Niat Pembelian Ulang

Authors

DOI:

https://doi.org/10.51135/PublicPolicy.v4.i2.p379-390

Keywords:

E-Service Quality, Customer Trust, Customer Satisfaction, Repurchase Intention

Abstract

Nowdays, consumer purchasing behavior is increasingly shifting to online purchases which promise a lot of convenience. This study aims to examine the effect of E-Service Quality, Trust, and Customer Satisfaction on repurchase intentions in the context of online purchases on e-commerce sites in Indonesia. The sample size in this study was 177 respondents. Hypothesis testing was carried out using multiple regression analysis. The results showed that e-service quality, customer trust as well as customer satisfaction had a positive impact on  repurchase intention.

Downloads

Download data is not yet available.

Downloads

Published

2023-06-19

How to Cite

Widokarti, J. R., Sitaniapessy, A., & Sitaniapessy, H. A. P. (2023). Dampak E-Service Quality, Kepercayaan dan Kepuasan Terhadap Niat Pembelian Ulang. Public Policy ; Jurnal Aplikasi Kebijakan Publik Dan Bisnis, 4(2), 379–390. https://doi.org/10.51135/PublicPolicy.v4.i2.p379-390

Issue

Vol. 4 No. 2 (2023): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis

Section

Articles

License

Authors whose manuscripts are published in the Journal of Public Policy must agree to the following terms;

  1. Publication rights for all manuscript materials published are held by the editorial board with the author's consent.
  2. The legal formalities for digital access to the Journal of Public Policy are subject to the Creative Commons Attribution Sharealike (CC BY SA) license, which means the Journal of Public Policy has the right to store, redistribute, reformat, manage in a database, maintain, and publish the manuscript without seeking permission from the author as long as the author's name is included as the copyright owner.
  3. Published manuscripts are open access for the purpose of disseminating research results. Besides this purpose, the editorial board is not responsible for copyright law violations.