Dampak Kualitas dan Harga Produk Terhadap Kepuasan Konsumen Produk Morinaga Child Kid & Child School Umur 1 – 12 Tahun
DOI:
https://doi.org/10.55098/jba.v1.i1.p9-18Keywords:
Product Quality, Product Price, Consumer SatisfactionAbstract
The purpose of this study was to examine and analyze the impact of product quality and price on consumer satisfaction of Morinaga Child Kid & Chid School milk products aged 1-12 years in Ambon City. The population of this study were all consumers of Morinaga Ambon milk products. Sampling using accidental sampling technique with a final sample of 58 respondents. Analysis of research data using Multiple Linear Regression Analysis.
The results showed that the variables of product quality and price proved to have a positive and significant effect on consumer satisfaction of Morinaga milk products aged 1-12 years in Ambon City. This can be proven through the regression coefficient of product quality and price which shows that if the value of product quality and price increases, the increase will be followed by an increase in consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City. Thus, it can be said that an increase in product quality and price will increase consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City.
References
Agung Kresnamurti Rivai P., S. dan I. F. (2019). Pengaruh Kualitas Pelayanan, Harga Dan Citra Merek Terhadap Kepuasan Konsumen Pengguna Transportasi Ojek Online Grab. Jurnal Riset Manajemen Sains Indonesia, 10(1), 204–225.
Arif Ferdian Agung. (2018). Analisis Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dalam Perspektif Ekonomi Islam. lampung.
Eduard Yohannis Tamaela. (2015). Determinan Dimensi Kepercayaan Merek Terhadap Keputusan Pembelian Kaos Merek Gagartang di Kota Ambon - PDF. Benchmark, 4(1), 48–61. Retrieved from https://www.academia.edu/42295768/Determinan_Dimensi_Kepercayaan_Merek_Terhadap_Keputusan_Pembelian_PDF
Eduard Yohannis Tamaela dan Herman Surijadi. (2015). Pengaruh Atribut Produk dan Pencarian Variasi Terhadap Perilaku Perpindahan Merek Handphone Merek Nokia dan Blackberry ke Samsung Galaxy Series pada Konsumen di Kota Ambon. Benchmark, 3(2). Retrieved from https://www.academia.edu/download/62447509/Pengaruh_Atribut_Produk_dan_Pencarian_Variasi_Terhadap_Perilaku_Perpindahan_Merek_Nokia_dan_Blackberry_ke_Samsung_Galaxy20200323-95879-l.pdf
Fandy Tjiptono. (2020). Strategi Pemasaran; Prinsip dan Penerapan. Yogyakarta: Penerbit Andi.
Ferdinand, A. (2016). Metode Penelitian Manajemen: Pedoman Penelitian untuk Skripsi, Tesis dan Disertasi Ilmu Manajemen. In BP Undip 2. https://doi.org/10.4304/jcp.8.2.326-333
Henry Simamora. (2016). Manajemen Sumber Daya Manusia. Jakarta: Gramedia.
Intan Paramiarta Ningrum, Wuryaningsih Dwi Sayekti, R. A. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Persepsi Harga Terhadap Kepuasan Konsumen Susu Segar Moo di Kota Bandar Lampung. JIIA, 8(1), 116–123.
Kotler dan Keller. (2009). Manajemen Pemasaran (13th ed.). Jakarta: Erlangga.
Meysi Ramayana Munthe, F. dan R. S. G. (2021). Pengaruh Desain Produk, Kualitas Produk, Citra Merek, Harga Terhadap Kepuasan Konsumen Susu Dancow di Kota Medan. Jurnal Teknovasi, 08(02), 100–118.
Mowen, J. and M. (2002). Perilaku Konsumen. Jakarta: Erlangga.
Rendra Alfian Ardiansyah, & Tony Susilo Wibowo. (2020). Pengaruh Promosi, Kualitas Produk Dan Citra Merek Terhadap Kepuasan Konsumen Produk Susu Indomilk Di Kecamatan Wonokromo Surabaya. Journal of Sustainability Bussiness Research (JSBR), 1(1), 338–346. https://doi.org/10.36456/jsbr.v1i1.3002
Shandi Purwoko, A. H. dan M. T. (2021). Pengaruh Kemasan, Kualitas Dan Harga Produk Susu Terhadap Kepuasan Dan Loyalitas Pelanggan PT. Dwimitra Usaha Global. Jurnal Administrasi Dan Manajemen, 10(2), 117–126. https://doi.org/10.52643/jam.v10i2.1130
Sianturi, G. A. E., Muliani, L., & Rukmini Sari, H. P. (2021). Pengaruh Cita Rasa Dan Harga Terhadap Kepuasan Konsumen Ragusa Es Krim Italia. Destinesia : Jurnal Hospitaliti Dan Pariwisata, 3(1), 35–49. https://doi.org/10.31334/jd.v3i1.1803
Wahyu Setia Dewi, L. B. H. dan M. M. M. (2016). Pengaruh Kualitas Produk, Kepercayaan Terhadap Keputusan Pembelian Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus pada Susu Bebelac di Giant Hypermarket Karangayu Semarang). Journal Of Management, 2(2).
http://agroindonesia.co.id/industri-pengolahan-susu-bertransformasi-digital/
https://fapet.ub.ac.id/dampak-pandemi-covid-19-pengaruhi-ketahanan-produksi-susu/
https://www.republika.co.id/berita/p58rt6299/indonesia-darurat-susu-segar-dalam-negeri-pada-2020
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Stevanus Johan Gomies, Muhamad Amin
This work is licensed under a Creative Commons Attribution 4.0 International License.
Journal of Business Application is an Open Access Journal. The authors who publish the manuscript in Journal of Business Application agree to the following terms:
Journal of Business Application is licensed under a Creative Commons Attribution 4.0 International. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in Journal of Business Application in whole or in part provided that the original work is properly cited. Users (redistributors) of Journal of Business Application are required to cite the original source, including the author's names, Journal of Business Application as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant Journal of Business Application the right of first publication. Although authors remain the copyright owner
