About the Journal

The Journal of Business Application is an academic journal focused on the research and application of concepts and practices in the field of business, covering topics such as business strategy, management, marketing, information technology, as well as product innovation and development. The journal follows an open access policy, allowing all published articles to be freely accessible to readers worldwide. We accept various types of articles, including empirical research, case studies, and literature reviews that are relevant to the latest developments and applications in business. Each article published is protected by copyright, with authors retaining the rights to their work while granting permission for publication in this journal. The journal is also registered in digital archival systems such as LOCKSS and CLOCKSS to ensure the continued access and preservation of published articles. We are committed to maintaining the privacy of authors, reviewers, and readers in accordance with applicable standards and ensuring transparency in the publication process.