Pengaruh Penetapan Harga Jual Produk Thrifting Terhadap Minat Beli
DOI:
https://doi.org/10.55098/jba.v4.i1.p25-36Keywords:
Buying Interest, Selling Price, Thrifting ProductsAbstract
This study aims to determine the effect of product thrifting price determination on consumer purchase intention. The research employs a quantitative approach with data collection techniques using questionnaires and documentation. The sample of the study consisted of 71 respondents. Data analysis methods include instrument testing (quantitative descriptive test), descriptive percentage analysis, classical assumption tests, and hypothesis testing with the assistance of SPSS 20. The results indicate that the selling price of thrifting products significantly influences consumer purchase intention at Pasar Lorong Tahu Ambon, with an Adjusted R-Square value of 55.4%. This means that more than half of the variation in consumer purchase intention can be explained by pricing factors. From a managerial perspective, price indicators such as price affordability, price-quality conformity, price comparison with similar products, and price transparency were proven to affect consumer decisions to buy. These findings emphasize that an appropriate pricing strategy in thrifting businesses such as maintaining competitive prices, adjusting prices to product quality, and ensuring price transparency can increase consumer interest and purchase intention. Meanwhile, the remaining 44.6% of the variation is influenced by other factors outside this research, such as promotion, fashion trends, and individual preferences.
References
Abdullah, K., Jannah, M., Aiman, U., Hasda, S., Fadilla, Z., Taqwim, & others. (2021). Metodologi penelitian kuantitatif. Sigli: Yayasan Penerbit Muhammad Zaini.
Anwar, S., Darmawan, C., & Suwandhani, A. D. (2024). Pengaruh Strategi Pemasaran, Customer Relationship Management, dan Pelayanan Prima Terhadap Peningkatan Kunjungan Pasien Rumah Sakit Heartology. J-CEKI: Jurnal Cendekia Ilmiah, 4(1), 516-530, https://ulilalbabinstitute.id/index.php/J-CEKI/article/view/6400
Ariawan. (2024). Kualitas Produk dan Harga Terhadap Minat Beli Konsumen pada Pakaian Second di Thrifty Culture Gorontalo. Jurnal Manajemen Bisnis Ekonomi, 2(1), DOI: https://doi.org/10.54066/jmbe-itb.v2i1.1103
Azis, Y. A. (2023). Teknik Pengambilan Sampel Penelitian: Macam & Penjelasan. Deepublish Store. https://deepublishstore.com/blog/teknikpengambilan-sampel/
Elvira, R. (2016). Teori Permintaan (Komparasi dalam Perspektif Ekonomi Konvensional dengan Ekonomi Islam). Islamika: Jurnal Ilmu-Ilmu Keislaman, 15(1), 47–60. https://doi.org/10.32939/islamika.v15i1.35
Furoida, Z. (2023). Pengaruh Harga, Promosi, dan Pelayanan Terhadap Minat Beli Produk Pakaian di Online Store dan Offline Store (Studi Kasus Pasar Tradisional Kedungwuni Kabupaten Pekalongan) (Doctoral dissertation, UIN. KH Abdurrahman Wahid Pekalongan).
Ghilmansyah, R. (2022). Fenomena thrifting sebagai Gaya Hidup Milenial Bogor. Jurnal Nomosleca, 8(April), 1–16, https://dx.doi.org/10.26905/nomosleca.v8i1.6308
Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Semarang: Universitas Diponegoro.
Hamizar, A. (2020). Pergeseran Perilaku Konsumen dalam Minat Beli Ulang Berdasarkan Produk Website (Analisis Perubahan Model Bisnis Terhadap Pilihan Konsumen). Tahkim, 16(1), 129–140, https://jurnal.iainambon.ac.id/index.php/THK/article/view/1458
Hariyadi, R. M., & Rikka. (2016). Pengaruh Pencantuman Label Halal Terhadap Minat Beli Luwak White Coffee pada Mahasiswa Fakultas Ekonomi Universitas 17 Agustus 1945 Samarinda. Ekonomia, 5(3), 94–100, http://ejurnal.untag-smd.ac.id/index.php/JMA/article/view/2051
Hidayat, R. (2021). Pengertian produk: Konsep, klasifikasi, ciri-ciri, tingkatan. Kita Punya. https://www.kitapunya.net/pengertian-produk/
Jesya. (2018). Keputusan Pembelian Konsumen. Jesya: Jurnal Ekonomi dan Ekonomi Syariah, 1(2), 19–24. https://doi.org/10.36778/jesya.v1i2.19
KBBI. (2023). Pengertian dan Istilah Produk. https://kbbi.web.id/produk/
Kotler, P., & Keller, K. (2016). Marketing Management (15th ed.). Pearson Education.
Laksono, A. T., & Chodidjah, S. (2024). Pengaruh Kualitas Produk, Persepsi Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Kedai Steak Nusantara. Human Capital Development, 11(1), 87-99, https://ejournal.asaindo.ac.id/index.php/hcd/article/view/2642
Laoli, V., & Hulu, F. (2018). Analisis Penetapan Harga Terhadap Volume Penjualan. Jurnal Ilmiah Methonomi, 1(2), 19–24, https://stiealwashliyahsibolga.ac.id/jurnal/index.php/jesya/article/view/19
Lutfi, A. J., & Aprianto, I. (2022). Pengaruh Etika Bisnis Islam dan Harga Terhadap Minat Beli Konsumen Pasar Senen di Desa Tapah Sari. Muamalah, 7(2), https://ejournal.unisbajambi.ac.id/index.php/muamalah/article/view/115
Maharini, U. (2024). Faktor-faktor yang Mempengaruhi Kualitas Produk Menurut Para Ahli. Viktolia. https://www.viktolia.id/faktor-faktor-yangmempengaruhi-kualitas-produk-menurut-para-ahli/
Mahendra, R. R. (2021). Pengaruh Kualitas Produk, Online Marketing, Electronic Word of Mouth, dan Harga Terhadap Minat Beli Produk Fellas.Co. Performa, 6(3), 255–264, https://doi.org/10.37715/jp.v6i3.2528
Makki, S. (2022). 5 Faktor yang Bikin Thrifting Jadi Pilihan Gaya Hidup. CNN Indonesia. https://www.cnnindonesia.com/gaya-hidup/20221003143249-277-855724/5-faktor-yang-bikin-thrifting-jadi-pilihan-gaya-hidupkekinian
Maulidah, F., & Russanti, I. (2021). Faktor-faktor yang Mempengaruhi Minat Beli Konsumen Terhadap Pakaian Bekas. Jurnal Tata Busana Unesa, 10, 62–68, https://www.scribd.com/document/665053204/43200-Article-Text-71626-1-10-20211029
Munandar, A., & Ridwan, A. H. (2023). Tafsir Surat An-Nisa ayat 29 sebagai Landasan Hukum Akad Ba'i Salam dalam Praktik Jual Beli Online. Muamalah, 7(1), 271–287, https://doi.org/10.37274/rais.v7i1.659
Munir, S. (2024). Pengaruh Gaya Hidup, Promosi, Harga, dan Suasana Toko Terhadap Minat Beli Pakaian Bekas (Studi pada Toko Padahal Sekon Pekalongan) (Doctoral dissertation, UIN. KH Abdurrahman Wahid Pekalongan).
Saragih, H. (2015). Analisis Strategi Penetapan Harga dan Pengaruhnya Terhadap Volume Penjualan pada PT. Nutricia Indonesia Sejahtera Medan. Jurnal Ilmiah Methonomi, 1(2), 19–48, https://media.neliti.com/media/publications/197048-ID-analisis-strategi-penetapan-harga-dan-pe.pdf
Sari, P. (2025). Perilaku Konsumen di Pasar Monopolistik: Studi Kasus Pada Pasar Tradisional Wamena Kabupaten Jayawijaya. Jurnal Honai, 5(1), 59-65, https://journal.unaim-wamena.ac.id/index.php/honai/article/view/151
Shalihah, M., Latuconsina, N., & Haupea, K. (2018). Praktik Penentuan Harga Papalele: Tinjauan Ekonomi Islam. Fikratuna, 9(1), 72–81, https://jurnal.iainambon.ac.id/index.php/FT/article/view/679
Sujarweni, W. V. (2014). Metodologi Penelitian: Lengkap, Praktis, dan Mudah dipahami. Yogyakarta: Pustaka Baru Press.
Tumangger, A. I., (2023), Strategi Adaptasi Pengusaha Thrifting Menghadapi Larangan Impor Pakaian Bekas, Jurnal Manajemen dan Bisnis, 2(9), 3076–3087, https://doi.org/10.58344/jmi.v2i9.581
Umar, H. (2005). Riset Pemasaran dan Perilaku Konsumen. Jakarta: Gramedia Pustaka Utama.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Arizal Hamizar, Rosalinda Nadam Buton, Darwis Amin
This work is licensed under a Creative Commons Attribution 4.0 International License.
Journal of Business Application is an Open Access Journal. The authors who publish the manuscript in Journal of Business Application agree to the following terms:
Journal of Business Application is licensed under a Creative Commons Attribution 4.0 International. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in Journal of Business Application in whole or in part provided that the original work is properly cited. Users (redistributors) of Journal of Business Application are required to cite the original source, including the author's names, Journal of Business Application as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant Journal of Business Application the right of first publication. Although authors remain the copyright owner
