Analisis Faktor-Faktor yang Membentuk Niat Penggunaan Berkelanjutan pada Pengguna Aplikasi Marketplace
DOI:
https://doi.org/10.51135/jba.v3.i2.p81-96Keywords:
TAM, ECT, ECM, Continuance Intention, Shopee, Exploratory Factor Analysis (EFA)Abstract
Advances in technology and internet access have made people more likely to make online purchases. This is also what drives the popularity of online shopping applications such as Shopee to increase the likelihood of users making purchases on an ongoing basis. In this situation, Shopee has the challenge of maintaining increased user sustainability by addressing several factors that are thought to have an impact on the sustainability of using the Shopee application. The purpose of this study is to identify the characteristics of Shopee application users, to analyze the behavior of Shopee application users, and to analyze what factors can shape the intention of continuous use in Shopee application users. This research uses a descriptive quantitative approach using a survey method. this research was analyzed using descriptive analysis techniques. In this study, descriptive analysis includes respondent profiles and data. In addition, in analyzing the data, this study uses the Exploratory Factor Analysis (EFA) analysis method approach using SPSS 30 software. The results of the study found that one main factor was formed that influenced the intention to continue using the Shopee application users in Jabodetabek. This factor is the intention to continue using the Shopee application. This factor reflects the dimensions of satisfaction, benefits, convenience, trust, and service performance perceived by users. This single factor is explained by an eigenvalue of 10.047 which explains 66.978% of the total variance which then influences their intention to continue using it.
References
Ameraldo, F., Saiful, S., & Husaini, H. (2019). Islamic Banking Strategies In Rural Area: Developing Halal Tourism And Enhancing The Local Welfare. Ikonomika, 4(1), 109–136. Https://Doi.Org/10.24042/Febi.V4i1.4211
Ari, D. P. S. P. F. N. (2022). Analisis Kualitas Pelayanan Terhadap Kepuasan Dan Niat Penggunaan Berkelanjutan Aplikasi E Filling. Profit; Jurnal Administrasi Bisnis, 16(02).
Arifin, D. I. (2023). Analisis Faktor Yang Memengaruhi Niat Penggunaan Mobile Banking Secara Berkelanjutan. Https://Www.Researchgate.Net/Publication/369180958
Bhattacherjee, A. (2001). Bhattacherjee/Lnformation Systems Continuance MIS qarterjy Understanding Information Systems Continuance: An Expectation-Confirmation Model Motivation for the Study (Vol. 25, Issue 3). https://www.jstor.org/stable/3250921
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User Acceptance Of Computer Technology: A Comparison Of Two Theoretical Models. Management Science, 35(8), 982–1003. Https://Doi.Org/10.1287/Mnsc.35.8.982
Graha, P. (2019). Analisis Faktor-Faktor yang Mempengaruhi Penggunaan E-Marketplace Shopee. Sisinfo : Jurnal Sistem Informasi Dan Informatika, 1(1), 1–11. Https://Doi.Org/10.37278/Sisinfo.V1i1.128
Han, F., & Li, B. (2021). Exploring The Effect of an Enhanced E-Commerce Institutional Mechanism on Online Shopping Intention in the Context of E-Commerce Poverty Alleviation. Information Technology & People, 34(1), 93–122. Https://Doi.Org/10.1108/Itp-12-2018-0568
Huang, K.-Y., Lee, D., Nakigudde, J., Cheng, S., Gouley, K. K., Mann, D., Schoenthaler, A., Chokshi, S., Kisakye, E. N., Tusiime, C., & Mendelsohn, A. (2019). Use Of Technology to Promote Child Behavioral Health in the Context of Pediatric Care: A Scoping Review and Applications To Low- And Middle-Income Countries. Frontiers In Psychiatry, 10. Https://Doi.Org/10.3389/Fpsyt.2019.00806
Jatimoyo, D., Rohman, F., & Djazuli, A. (2021). The Effect of Perceived Ease of use on Continuance Intention Through Perceived Usefulness and Trust. International Journal Of Research In Business And Social Science (2147- 4478), 10(4), 430–437. Https://Doi.Org/10.20525/Ijrbs.V10i4.1223
Jumaan, I. A., Hashim, N. H., & Al-Ghazali, B. M. (2020). The Role of Cognitive Absorption in Predicting Mobile Internet Users’ Continuance Intention: An Extension of the Expectation-Confirmation Model. Technology In Society, 63. Https://Doi.Org/10.1016/J.Techsoc.2020.101355
Kim, K.-H., Kim, K.-J., Lee, D.-H., & Kim, M.-G. (2019). Identification of Critical Quality Dimensions for Continuance Intention in Mhealth Services: Case Study of Onecare Service. International Journal Of Information Management, 46, 187–197. Https://Doi.Org/10.1016/J.Ijinfomgt.2018.12.008
Larassita, N., Razati, G., & Sulastri, S. (2019). Apakah Perceived Usefulness dapat Meningkatkan Continuance Intention? Journal Of Business Management Education (JBME), 4(1), 13–24. Https://Doi.Org/10.17509/Jbme.V4i1.15887
Lee, Y., & Kwon, O. (2011). Intimacy, Familiarity and Continuance Intention: An Extended Expectation–Confirmation Model in Web-Based Services. Electronic Commerce Research And Applications, 10(3), 342–357. Https://Doi.Org/10.1016/J.Elerap.2010.11.005
Lestari, D. M., Ella, Y., Chandra, N., Sofa, N., & Firdaus, R. Z. (2022). Pengaruh Perceived Usefulness dan Perceived Risk Terhadap Continuance Intention dalam Penggunaan Aplikasi Dana di Jakarta. Seminar Nasional Riset Terapan Administrasi Bisnis Dan Mice XI, 11(1), 401–409. https://prosiding.pnj.ac.id/snrtb/article/view/191/195
Liempepas, I., Meichael, & Sihombing, S. O. (2019). Analisis Faktor – Faktor yang Mempengaruhi Niat Penggunaan Berkelanjutan: Studi Empiris pada Mobile Banking BCA. Jurnal Riset Manajemen Sains Indonesia (JRMSI), 10(2), 306–336. https://journal.unj.ac.id/unj/index.php/jrmsi/article/view/11684/7411
Mishra, A., Shukla, A., Rana, N. P., Currie, W. L., & Dwivedi, Y. K. (2023). Re-Examining Post-Acceptance Model of Information Systems Continuance: A Revised Theoretical Model Using MASEM Approach. International Journal Of Information Management, 68, 102571. Https://Doi.Org/10.1016/J.Ijinfomgt.2022.102571
Mouakket, S., & Bettayeb, A. M. (2015). Investigating the Factors Influencing Continuance Usage Intention of Learning Management Systems by University Instructors. International Journal Of Web Information Systems, 11(4), 491–509. Https://Doi.Org/10.1108/Ijwis-03-2015-0008
Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal Of Marketing Research, 17(4), 460–469. Https://Doi.Org/10.1177/002224378001700405
Reskyana, N. (2020). Analysis of Factors Affecting Continuance Usage Intention of Linkaja Applications. Jurnal Manajemen Dan Bisnis, 4(1). https://journalfeb.unla.ac.id/index.php/almana/article/view/1292
Sasongko, D. T., Handayani, P. W., & Satria, R. (2022). Analysis of Factors Affecting Continuance Use Intention of the Electronic Money Application in Indonesia. Procedia Computer Science, 197, 42–50. Https://Doi.Org/10.1016/J.Procs.2021.12.116
Septianti, D. (2022). Analisis Faktor-Faktor yang Mempengaruhi Minat Individu dalam Penggunaan E-Commerce Secara Berkelanjutan. In Pusdansi.Org (Vol. 2, Issue 2). http://pusdansi.org/index.php/pusdansi/article/view/71
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D (2nd Ed.). Alfabeta.
Sulistiyawati, E. S., & Widayani, A. (2020). Marketplace Shopee sebagai Media Promosi Penjualan UMKM di Kota Blitar. Jurnal Pemasaran Kompetitif, 4(1), 133. Https://Doi.Org/10.32493/Jpkpk.V4i1.7087
Tekaqnetha, G., & Rodhiah, R. (2020). Faktor yang Mempengaruhi Continuance Intention Go-Pay di Jakarta. Jurnal Manajerial Dan Kewirausahaan, 2(1), 173. Https://Doi.Org/10.24912/Jmk.V2i1.7457
Venkatesh, V., & Bala, H. (2008). Technology Acceptance Model 3 and A Research Agenda on Interventions. Decision Sciences, 39(2), 273–315. Https://Doi.Org/10.1111/J.1540-5915.2008.00192.X
Venkatesh, V., & Davis, F. D. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), 186–204. Https://Doi.Org/10.1287/Mnsc.46.2.186.11926
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nofia Khoirunnisa, Christian Wiradendi Wolor, Terrylina Arvinta Monoarfa
This work is licensed under a Creative Commons Attribution 4.0 International License.
Journal of Business Application is an Open Access Journal. The authors who publish the manuscript in Journal of Business Application agree to the following terms:
Journal of Business Application is licensed under a Creative Commons Attribution 4.0 International. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in Journal of Business Application in whole or in part provided that the original work is properly cited. Users (redistributors) of Journal of Business Application are required to cite the original source, including the author's names, Journal of Business Application as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant Journal of Business Application the right of first publication. Although authors remain the copyright owner
