Studi Eksplorasi Minat Beli Mobil Listrik pada Generasi Milenial

  • Adelia Nur Aprili Universitas Negeri Jakarta
  • Andi Muhammad Sadat Universitas Negeri Jakarta
  • Agung Kresnamurti Rivai P Universitas Negeri Jakarta
Keywords: Electric Car, Purchase Intention, TAM, TPB


This study aims to find out what factors that influence the purchase intention of electric vehicles on millennials in Jabodetabek and what factors contribute the most to the purchase intention. The sample and population in this study were 334 millennials in Jabodetabek using the purposive sampling method and distributing questionnaires through various social media platforms. This study uses the theory of TAM and TPB with the analytical method through Exploratory Factor Analysis (EFA) approach and linear regression analysis to process the data through SPSS 25. The result of the study found that there were nine factors that influence the purchase intention of electric cars on millennials in Jabodetabek. The ninth factor is product knowledge, perceived behavioral control, price and advertising, social influence, product perception, environmental concern, ease of use, perceived benefits, and costs. Among the nine factors, price and advertising are the factors that contribute most to the purchase intention. It is hoped that this study can be used by electric car manufacturers as a basis for developing marketing and sales strategies through consumer purchase intention.


Abdul Hadi, A., Roslan, S. R., Mohammad Aidid, E., Abdullah, N., & Musa, R. (2022). Development and Validation of a New Gadget Addiction Scale (Screen Dependency Scale) among Pre-School Children in Malaysia. International Journal of Environmental Research and Public Health, 19(24), 16916.

Aeni, S. N. (2022, January 6). Mengenal Energi Hijau, Manfaat, dan Sumbernya. Https://Katadata.Co.Id/Safrezi/Ekonomi-Hijau/61d6ccf6a3568/Mengenal-Energi-Hijau-Manfaat-Dan-Sumbernya.

Ahdiat, A. (2023, January 27). Penjualan Mobil Listrik di Indonesia Tembus 10 Ribu Unit pada 2022. Https://Databoks.Katadata.Co.Id/Datapublish/2023/01/27/Penjualan-Mobil-Listrik-Di-Indonesia-Tembus-10-Ribu-Unit-Pada-2022.

Al Lathifah, A. R., & Widyastuti, D. A. (2018). Pengaruh Green Product Terhadap Minat Pembelian Ulang (Studi pada Produk Lampu LED Merek Philips). Journal of Entrepreneurship, Management and Industry (JEMI), 1(01), 16–28,

Almajali, M. (2020). Influence of perceived risk dimensions on consumers’ attitudes towards buying electric vehicles (EVs) in Jordan. Jordan Journal of Business Administration, 16(2),

Ammenwerth, E. (2019). Technology acceptance models in health informatics: TAM and UTAUT. Stud Health Technol Inform, 263, 64–71,

Apriathama, R., & Efendi. (2022). Consumer Journey Dalam Pembelian Kendaraan Listrik. Prosiding Working Papers Series In Management, 14(2), 597–606.

Astuti, I. S., & Nugroho, E. S. (2021). Analisis faktor-faktor yang Mempengaruhi Minat Masyarakat Dalam Menggunakan Aplikasi Dompet Digital Go-Pay. Jurnal Manajemen Universitas Mulawarman, 13(1),

Daxini, A., Ryan, M., O’Donoghue, C., & Barnes, A. P. (2019). Understanding Farmers’ Intentions to Follow a Nutrient Management Plan Using the Theory of Planned Behaviour. Land Use Policy, 85, 428–437,

Dewberry, C., & Jackson, D. J. R. (2018). An Application of the Theory of Planned Behavior to Student Retention. Journal of Vocational Behavior, 107, 100–110,

Fahlevi, P., & Dewi, A. O. P. (2020). Analisis Aplikasi Ijateng Dengan Menggunakan Teori Technology Acceptance Model (TAM). Jurnal Ilmu Perpustakaan, 8(2), 103–111,

Fajriani, M. N., & Silvianita, A. (2019). Analisis Faktor-Faktor yang Mendorong Kinerja Karyawan PT Antam Tbk. Jurnal ADHUM, 9(1), 23–30,

Fatoki, O. (2022). Determinants of Intention to Purchase Photovoltaic Panel System: An Integration of Technology Acceptance Model and Theory of Planned Behaviour. International Journal of Energy Economics and Policy, 12(3), 432–440.

Gandajati, A. F., & Mahyuni, L. P. (2022). Kendaraan Listrik di Mata Gen Y: Faktor Apa yang Menjelaskan Minat Belinya? FORUM EKONOMI, 24(4), 717–723,

Gomez‐Cano, M., Lyratzopoulos, G., Campbell, J. L., N Elliott, M., & A Abel, G. (2022). The Underlying Structure of the English Cancer Patient Experience Survey: Factor Analysis to Support Survey Reporting and Design. Cancer Medicine, 11(1), 3–20,

Goni, M. D., Naing, N. N., Hasan, H., Wan-Arfah, N., Deris, Z. Z., Arifin, W. N., Hussin, T. M. A. R., Abdulrahman, A. S., Baaba, A. A., & Arshad, M. R. (2020). Development and Validation of Knowledge, Attitude and Practice Questionnaire for Prevention of Respiratory Tract Infections among Malaysian Hajj Pilgrims. BMC Public Health, 20(1), 189.

Gunawan, I., Redi, A. A. N. P., Santosa, A. A., Maghfiroh, M. F. N., Pandyaswargo, A. H., & Kurniawan, A. C. (2022). Determinants of Customer Intentions to Use Electric Vehicle in Indonesia: An Integrated Model Analysis. Sustainability, 14(4), 1972.

Hua, L., & Wang, S. (2019). Antecedents of Consumers’ Intention to Purchase Energy-Efficient Appliances: An Empirical Study Based on the Technology Acceptance Model and Theory of Planned Behavior. Sustainability, 11(10), 2994.

Huang, X., & Ge, J. (2019). Electric Vehicle Development in Beijing: An Analysis of Consumer Purchase Intention. Journal of Cleaner Production, 216, 361–372,

Jaiswal, D., Deshmukh, A. K., & Thaichon, P. (2022). Who will Adopt Electric Vehicles? Segmenting and Exemplifying Potential Buyer Heterogeneity and Forthcoming Research. Journal of Retailing and Consumer Services, 67, 102969.

Japarianto, E., & Adelia, S. (2020). Pengaruh Tampilan Web dan Harga Terhadap Minat Beli dengan Kepercayaan Sebagai Intervening Variable pada E-commerce Shopee. Jurnal Manajemen Pemasaran, 14(1), 35–43.

Ju, N., & Hun Kim, S. (2022). Electric Vehicle Resistance from Korean and American Millennials: Environmental Concerns and Perception. Transportation Research Part D: Transport and Environment, 109, 103387.

Juliana, N., Lada, S., Chekima, B., & Abdul Adis, A.-A. (2022). Exploring Determinants Shaping Recycling Behavior Using an Extended Theory of Planned Behavior Model: An Empirical Study of Households in Sabah, Malaysia. Sustainability, 14(8), 4628.

Kemenangan, A. N. (2022, September 23). Mimpi Mobil Listrik Nasional dan Dukungan Terhadap Ekonomi Hijau. Https://Klc2.Kemenkeu.Go.Id/Kms/Knowledge/Mimpi-Mobil-Listrik-Nasional-Dan-Dukungan-Terhadap-Ekonomi-Hijau-76953cfc/Detail/.

Kementerian Komunikasi dan Informatika. (2021, January 24). Angkatan Kerja Produktif Melimpah. Https://Www.Kominfo.Go.Id/Content/Detail/33004/Angkatan-Kerja-Produktif-Melimpah/0/Artikel.

Loan, C. T. K. (2021). Factors Influencing Green Purchase Intention of Students: A Case Study at Vietnam National University of Agriculture. Vietnam Journal of Agricultural Sciences, 3(3), 732–745.

Masukujjaman, M., Alam, S. S., Siwar, C., & Halim, S. A. (2021). Purchase Intention of Renewable Energy Technology in Rural Areas in Bangladesh: Empirical Evidence. Renewable Energy, 170, 639–651.

McClure, C., & Seock, Y.-K. (2020). The role of involvement: Investigating the Effect of Brand’s Social Media Pages on Consumer Purchase Intention. Journal of Retailing and Consumer Services, 53, 101975.

Pardiansyah, E., Najmudin, N., & Fatoni, A. (2023). Analisis Faktor yang Memengaruhi Intensi Menggunakan Fintech Syariah: Studi Empiris Generasi Milenial Tangerang Raya. Al Iqtishod: Jurnal Pemikiran Dan Penelitian Ekonomi Islam, 11(1), 21–44,

Permana, R., Yuliati, E., & Wulandari, P. (2023). Analisis Faktor-Faktor yang Mempengaruhi Konsumen Terhadap Purchase Intention Kendaraan Listrik di Indonesia. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 6(2), 217–232,

Pranita, E. (2022, April 7). Polusi Udara di Indonesia Peringkat 1 di Asia Tenggara dan Peringkat 17 Negara Paling Berpolusi di Dunia. Https://Www.Kompas.Com/Sains/Read/2022/04/07/123100123/Polusi-Udara-Di-Indonesia-Peringkat-1-Di-Asia-Tenggara-Dan-Peringkat-17?Page=all.

Rawashdeh, A. M., Bakheet Elayan, M., Alhyasat, W., & Dawood Shamout, M. (2021). Electronic Human Resource Management Perceived Usefulness, Perceived Ease Of Use And Continuance Usage Intention: The Mediating Role Of User Satisfaction In Jordanian Hotels Sector. International Journal for Quality Research, 15(2), 679–696.

Santika, E. F. (2023). Harga Mahal hingga Masalah Pengisian Baterai, Ini Kendala Adopsi Kendaraan Listrik di Indonesia. Https://Databoks.Katadata.Co.Id/Datapublish/2023/05/29/Harga-Mahal-Hingga-Masalah-Pengisian-Baterai-Ini-Kendala-Adopsi-Kendaraan-Listrik-Di-Indonesia.

Sari, H. P. (2023). Peminat Kendaraan Listrik Masih Rendah, Apa Penyebabnya? Https://Money.Kompas.Com/Read/2023/06/14/124000526/Peminat-Kendaraan-Listrik-Masih-Rendah-Apa-Penyebabnya-?Page=all&lgn_method=google.

Shalender, K., & Sharma, N. (2021). Using extended Theory of Planned Behaviour (TPB) to Predict Adoption Intention of Electric Vehicles in India. Environment, Development and Sustainability, 23(1), 665–681.

Shrestha, N. (2021). Factor Analysis as a Tool for Survey Analysis. American Journal of Applied Mathematics and Statistics, 9(1), 4–11.

Tan, H., Li, J., He, M., Li, J., Zhi, D., Qin, F., & Zhang, C. (2021). Global evolution of research on green energy and environmental technologies:A bibliometric study. Journal of Environmental Management, 297, 113382.

Tatemba, I. S., & Rantung, R. C. (2021). Analysis of Online Purchase Intention Factors on Social Media Instagram (Case Study on Fashion Product),

Tuan, P. Van, Thao, N. T. P., Linh, L. T. T., Le, T. T., & Linh, N. T. (2022). Factors Influencing Purchasing Intention Toward Electric Vehicle in Vietnam. Journal of Social Commerce, 2(2), 82–99.

Wang, H., Ma, B., & Bai, R. (2019). How Does Green Product Knowledge Effectively Promote Green Purchase Intention? Sustainability, 11(4), 1193.

Yankun, S. (2020). An Empirical Study on the Influencing Factors of Consumers’ Willingness to Use Pure Electric Vehicle Based on TAM Model. 2020 16th Dahe Fortune China Forum and Chinese High-Educational Management Annual Academic Conference (DFHMC), 289–292.

Yeoh, W. W. (2023). To Study the Contribution of Price Factor Towards the Purchase Intention of EV Market in Malaysia Among Generation Y Consumers. Journal of Technology Innovations and Energy, 2(1), 49–54.

Yuen, K. F., Huyen, D. T. K., Wang, X., & Qi, G. (2020). Factors Influencing the Adoption of Shared Autonomous Vehicles. International Journal of Environmental Research and Public Health, 17(13), 4868.

Zahira, N. (2023). Adopsi Kendaraan Listrik Baru 0,1% Kadin Minta Insentif Segera Turun. Https://Katadata.Co.Id/Happyfajrian/Berita/6438b47c49dd6/Adopsi-Kendaraan-Listrik-Baru-0-1-Kadin-Minta-Insentif-Segera-Turun.

How to Cite
Aprili, A., Sadat, A., & Rivai P, A. (2023). Studi Eksplorasi Minat Beli Mobil Listrik pada Generasi Milenial. Journal of Business Application, 2(2), 139-158.