Lakatua, R. D., Hetharie, J. A., & Manuhutu, K. I. (2025). Application of Single Exponential Smoothing for Sales Forecasting: A Data-Driven Approach to Demand Management . Public Policy ; Jurnal Aplikasi Kebijakan Publik Dan Bisnis, 6(2), 373–390. https://doi.org/10.51135/PublicPolicy.v6.i2.p373-390