Journal of Business Application

Analisis Impulsive Buying E-Commerce

2024-03-13T22:29:18+00:00

The research aims to find out what factors influence the impulsive buying behavior of e-commerce Shopee users where a survey was conducted on 120 people in Jabodetabek using a quantitative method of distributing questionnaires online. This research uses data collection techniques, namely questionnaires and literature study. This research uses analytical techniques with descriptive analysis and confirmatory factor analysis (CFA). The results of this research found that the highest factor regarding impulsive buying is the brand. It is hoped that this study can be used as consideration for consumers so that they do not become impulsive buyers in e-commerce and as material for decision making regarding triggers that do not become a necessity when there is an e-commerce program.

Determinan Keputusan Investasi; Studi pada Generasi Sandwich

2024-03-15T22:29:02+00:00

The number of the sandwich generation in Indonesia increased by 33.82% in 2021 compared to 2020. The latest figures also show the looming burden on Millennials to care for their parents. The sandwich generation continues to grow until financial responsibility is no longer limited to parents and biological children, but also to generations above and below who are still family. This is the background to this research which aims to analyze and determine the factors that influence investment decisions among the sandwich generation in Jakarta with an age range of 20 to 31 years. This research uses primary data and data collection methods using questionnaires distributed online. Questionnaire data was collected using Google Form by getting 200 respondents. Data analysis was carried out using the PLS Structural Equation Model (SEM). The findings of this research show that there is a positive and significant influence of financial literacy on investment decisions. Meanwhile, financial literacy on fear of missing out shows an negative affect and significant. Meanwhile, fear of missing out on investment decisions does not have a significant affect.

Implementation of Participatory Community Tourism Development Model

2024-04-22T12:41:36+00:00

The study aims to analyze community-based tourism development at Pantai Kuako, Maluku. It seeks to enhance community engagement, identify local potentials, promote cultural richness, and increase environmental awareness. Additionally, it aims to boost tourist visits, local income, and community participation in tourism development programs. This research employs a qualitative descriptive method to comprehend individuals' experiences in community-based tourism development at Pantai Kuako. Data are gathered from both secondary and primary sources, including government policy documents and Focus Group Discussions (FGDs) involving 20 skilled informants. Data analysis follows Miles and Huberman's (2014) approach, involving data reduction, data presentation, and conclusion drawing. The analysis findings emphasize the significance of Community-Based Tourism (CBT) in fostering sustainable and inclusive tourism development. CBT strengthens the local economy, empowers communities, preserves culture, and promotes environmental responsibility. At Pantai Kuako, tourism development progresses through initial, intermediate, and advanced stages, with tailored strategies for each stage.